Asda Working With Data Science Firm To Offer Suppliers Better Customer Insight
Namnews, 27th October 2021 Asda has revealed that it is linking up with data science firm ‘Quantium’ to enable the retailer and its suppliers to “better understand customers and meet their needs even more effectively”. The new partnership will combine Asda’s existing insights and data assets with new products and services that support data-led decision making across product development, range, price, and promotion. It is hoped that this will improve the total customer experience and therefore sales. The announcement was recently shared with 150 of Asda’s biggest suppliers at their annual supplier conference. Quantium Checkout, Asda’s new Customer Insight Platform, will be made available to a select number of suppliers later this year, with a wider rollout scheduled for the first quarter of next year. Derek Lawlor, Chief Merchandising Officer, said: “Asda has always been focused on customer-led decision making – but our partnership with Quantium will allow us to take this to ...