Asda launches new hot meal deal
Source: Gavin Rothwell Linkedin post. Grocery Gazette Asda has just launched a dedicated hot meal deal, priced at £4 and including a main, a dip and a side. What we like about this is how it plays to providing solutions for shoppers, not least in how it offers an array of time of day relevant solutions within the hot food offer. And of course the £4 price point is simple to understand and attractive. Across the market as a whole, this is a fascinating time in the evolution of food-to-go and in how different meal deal mechanics are being adopted by a range of operators - Pret's Pick Your Pair deal is just one recent example of this. Asda has introduced hot food to its meal deal offering, available at the retailers’ rotisserie counters at participating stores nationwide. This move is designed to offer customers a convenient and affordable alternative when on the move, and the deal includes a main, side and dip for £4. The offer includes a wide range of breakfast and luncht...