JJ Foodservice : key takeaways from Unitas Wholesale conference 2026
Source: JJ Foodservice Linkedin post post Unitas Wholesale conference in Istanbul Great morning at the Unitas Wholesale conference in Istanbul, where our COO Kaan Hendekli joined a panel on the future of foodservice 🔮 Five takeaways from what he shared: ✔️ By 2030, just being in the game will mean you've done something right. But the wholesalers who really win will be the ones solving problems for customers , not just selling to them. ✔️ Everyday value beats short-term deals. That's why we ditched price promotions for Mix More Save More – the price comes down as the basket grows. ✔️ JJ Price Compare AI is changing how we talk to suppliers. Customers can photograph a competitor's invoice and see instantly where we're cheaper, where we're not, and where we don't stock a product at all. ✔️ The Foodservice / Retail / On-trade blur is an opportunity, not a threat . Independent retailers are strong in ambient but struggle with frozen and chilled – exactly where ...