Is speculoos the new Dubai chocolate? Inside Biscoff’s €500m boom
Biscoff’s distinctive caramelised flavour and versatility have made it a popular topping, filling and inclusion across the global bakery sector. (Image: Lotus Bakeries) Lotus Bakeries is making its biggest-ever investment to turn soaring demand for speculoos into lasting global growth The global Biscoff boom, explained: Lotus Bakeries is investing at least €500m across Belgium, the US and Thailand to support Biscoff’s continued global expansion through 2030. Biscoff already ranks among the world’s five largest biscuit brands, with volume and revenue growing by more than 20% in the first half of 2026. Social media recipes, cross-category versatility and partnerships with Mondelēz and Froneri are helping turn speculoos from a viral flavour into a lasting global platform. Lotus Bakeries is committing at least €500m to increase production of its caramelised Biscoff biscuits and spread across three continents by 2030. Equivalent to more than a third of the group’s entire 2025 revenue, it’s ...