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Lumina Intelligence: Sustainability in UK Food and Drink 2026

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S ustainability in UK food and drink is entering a new phase. Once a clear driver of change, its role is evolving alongside shifting consumer priorities, from health and quality to questions around sourcing and responsibility. As expectations continue to change, what do UK consumers expect from food and drink brands in 2026? Sustainability VS new consumer priorities To start with some data, the proportion of consumers who describe themselves as very sustainably conscious has softened, dropping around 2 percentage points. The same pattern is emerging with social consciousness. This doesn’t signal apathy; rather, it shows that sustainability is no longer the headline driver when it comes into direct competition with price, quality or everyday convenience. Consumers remain value- and quality-led first, but sustainability is being reshaped rather than abandoned. Insights from our recent psychographic survey, which explored consumer attitudes and beliefs, highlights this shift in behaviour....
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Lumina Intelligence Functional Foods Without the Hype: What Consumers Want

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Functional foods are no longer a niche segment. Globally, four in five consumers now buy foods with added benefits, underlining how deeply functionality is embedded in everyday purchasing behaviour. However, rising adoption has not translated into blanket enthusiasm. As functional foods become more commonplace, consumer expectations are sharpening. The challenge for brands is no longer whether to add functionality, but which benefits genuinely matter, how they are communicated, and where they fit naturally within diets. Our latest nutrition data  shows that added benefits drive purchase but only when they align with real health goals, cultural context and taste expectations. Why functional foods have become a core part of modern diets Health goals are increasingly shaping shopping behaviour. Across markets, consumers understand a healthy diet more in terms of what is added rather than what is restricted, signalling strong alignment with functional nutrition formats. Functional food...
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Lunina Intelligence Channel Spotlight: UK Eating Out Market - Q4 2025

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Aldi rolls out high-fibre logo across range

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Source: Grocerygazette.com, 5th February 2026 German discounter Aldi is launching a high-fibre logo and a commitment to product development and reformulation across its private label range. The move aims to help customers tackle the UK’s fibre deficit by making it simpler for shoppers to increase their daily intake as part of a  balanced diet . According to research, only 4% of the UK adults meet the Government-recommended 30g of fibre a day, and the discounter has a goal to close this gap. Liz Fox, national sustainability director at  Aldi UK , said: “We know fibre plays an important role in supporting everyday health, but it’s particularly difficult for families juggling busy routines and mealtimes. “That’s why we’re taking a broad approach to make it easier for families to include more fibre in everyday meals, without compromising on quality or value.” Subscribe to Grocery Gazette for free Sign up here to get the latest grocery and food news  each morning The news...
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Sainsbury’s rolls out high-protein meal range

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 Source: Grocerygazette.com, 5th February 2026 Sainsbury’s has unveiled a new high-protein meal range, which includes 19 new products across ready dishes, breakfast essentials, bakery and dairy products. The move aims to meet the growing consumer demand for  protein  and  nutrient-rich  food, with online searches for ‘high-protein’ increasing by 57% year-over-year at the supermarket. James Campbell,  Sainsbury’s  director of fresh product innovation, said: “Making it easier for everyone to enjoy good food is something that matters to us at Sainsbury’s. We understand people have different nutritional needs, appetites and tastes, and that continues to guide how we develop our products.” As part of the mains offer, the retailer is selling High Protein Pesto  Chicken Tortiglioni  and High Protein Beef Bolognese Tagliatelle. The six items in the ready meals range are priced at £3.75 for 400g and there is a food-to-go line featuring wraps, salads a...
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New products in January 2026

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Consumer Health Trends: What’s Driving Food Choices Today

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  Source: Lumina Intelligence Health dominates food and nutrition conversations globally, but consumer behaviour is more nuanced than headlines often suggest.  According to Lumina Intelligence and FoodNavigator’s Future Food Global Study , consumer health trends and goals are influenced by cultural heritage and societal norms, and while health priorities are increasingly reflected in purchasing behaviour, they do not manifest uniformly across markets. The research is based on a global quantitative online consumer survey of 9,500 consumers across 13 countries, providing a robust view of changing health attitudes among consumers. The findings show that understanding what consumers mean by health is critical to influencing food choice, product development and health-driven food purchasing strategies. Understanding what consumers mean by health is critical to influencing food choice, product development and health-driven food purchasing strategies. What consumers mean when they sa...
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