What consumers want from an artisan bakery (Marriage's Millers new report "Crafting the Future of Artisan Bakeries")
Source: https://flour.co.uk/artisan-bakery-report/ https://bakeryinfo.co.uk/retail/revealed-what-consumers-want-from-an-artisan-bakery/725199.article Artisan loaves are proving a hit with younger consumers – 45% of 18 to 24-year-olds who visit artisan bakeries buy bread there at least once a week. That is one of the findings in a new report from Marriage’s Millers, entitled ‘Crafting the Future of Artisan Bakeries’ , that polled 1,006 UK adults and reveals what consumers look for in an artisan bakery. A third of UK adults who visit artisan bakeries now buy bread there at least once a week, and sourdough is nearly as popular as white bread, researchers found. While the traditional white loaf remains the top item in artisan bakeries – bought by 41% of shoppers – sourdough was close behind at 39%. These were followed by French-style loaves such as a baguette or boule (25%), wholemeal loaves (24%), and multigrain/seeded loaves (21%). Source: Marriage’s Millers: Crafting the Futu...