Picard enters more than 150 Sainsbury’s stores from 26 October
French frozen-food brand Picard will sell five bakery and pastry products in more than 150 Sainsbury’s stores across the UK from 26 October 2026. The listing puts the brand into the frozen aisles of a major supermarket group, and follows a separate online launch of 20 products on the Rohlik platform in central Europe. Picard announced the two partnerships within days of each other. It says it is present in 19 countries and grows outside its home market by working with established local retailers, with a selected range adapted to each market. Retail Times reported the Sainsbury’s listing on 14 October 2026 , and because the start date is 26 October, the products are not yet on shelf at the time of writing. The announcement gives no sales target and no investment figure for the UK. What goes on the shelves on 26 October The range has five lines: All-Butter Croissants , Mini Croissants , Mini Pains au Chocolat , Rustic Baguettes and Pastéis de Nata . According to the announcement, the b...