News and Trends

Sustainability in UK food and drink is entering a new phase. Once a clear driver of change, its role is evolving alongside shifting consumer priorities, from health and quality to questions around sourcing and responsibility. As expectations continue to change, what do UK consumers expect from food and drink brands in 2026? Sustainability VS new consumer priorities To start with some data, the proportion of consumers who describe themselves as very sustainably conscious has softened, dropping around 2 percentage points. The same pattern is emerging with social consciousness. This doesn’t signal apathy; rather, it shows that sustainability is no longer the headline driver when it comes into direct competition with price, quality or everyday convenience. Consumers remain value- and quality-led first, but sustainability is being reshaped rather than abandoned. Insights from our recent psychographic survey, which explored consumer attitudes and beliefs, highlights this shift in behaviour. ...

 Source: Linkedin post, Isabel Lydall Something we found in our Curious to Clear Collective GLP-1 research is that users are more varied - and their needs more complex - than a lot of the industry reports would suggest. We found three different mindsets that had very different attitudes to the injections, and also behaviours and opportunities for brands.

 

Morrisons mothers day love heart MUM crumpets  

Hot Cross Bun Sandwich £3.45 - or included in Meal Deal Fruity Hot Cross Bun Filled with Chocolate Cream Cheese & Black Forest Sauce  

  After the viral frenzy that followed M&S dropping its Chunked N’ Loaded cookies last year (they sold 70,000 in one day), the bakery team is back with another sure-fire hit - and this time, they're tapping into doughnut territory. Say hello to Dunked N’ Loaded, a brand-new range of ultra-indulgent, deep-filled doughnuts that look like they’ve been designed specifically to take over your feed (and put you in a bit of a food coma after). Landing in M&S stores from today, 4 March, these £2 doughnuts are big, and incredibly indulgent. They feature a 'cloud-light' dough, and are generously filled and topped with some pretty delicious flavours. All 4 Doughnuts are bursting with 30g of filling as well as being coated and topped! Double Chocolate - packed with a rich 55% dark chocolate ganache and finished with milk chocolate icing curls. Pistachio - packed with smooth pistachio creme and finished with caramelised and roasted pistachios. Lemon - packed with the iconic...