Accor to open first fully digital hotel in Northern Europe
01 April 2021 Accor’s Ibis Styles London Gloucester Road is the first Accor hotel in Northern Europe to provide a fully digital experience with contactless solutions at each step of the guests’ stay. The hotel will provide an experience that is quick, safe and easy, with contactless solutions that rethink the guest journey from arrival to departure. The digital eco-system will include features such as online and mobile check in, in hotel payment, the ‘Accor Key’ – a digital key solution, digital F&B services and guest relations via Whatsapp throughout the stay. The innovative adaptation of the experience at the London hotel is the first step in an ambitious roll-out plan which will impact at least 50% of hotels across all brand segments in Europe in the next five years. “We know that guests increasingly seek contact-light travel and hotel experience that is easy to use, and we want to ensure they can do just that,” said Carla Milovanov, SVP Customer Technology Services, Accor. “Thi...