IGD Store of the month visit: Marks and Spencer Food, Godalming, UK
Source: Linkedin , IGD An improved format fit for its largest ever Foodhall, brimming with experiential retail, highlights include: 🍣 Highly visible counters, featuring relevant cross-merchandising and adjacencies 🚥 Clear category zoning with embedded themes 🧀 An upgraded cheese barge marking the centre square of the store ❄️ Outstanding use of blended retail across various categories including Organic, seafood, desserts, BWS, pet, and herbs. 🏷️ Improved value cues through Remarkable Value bays 🍓 Strong health and sustainability messaging, spotlighting the credentials of relevant products M&S Food Godalming is an exceptional example of how retailers can format stores to bring together experience and value while featuring blended retail with some class.