Household spending reaches new high as shoppers splash out on premium lines and festive fizz
Household spending on take-home groceries hit a record high this Christmas at £460 on average, according to our latest data. Overall take-home sales at the grocers rose by 2.1% over the four weeks to 29 December compared with last year. It was a solid Christmas at the supermarkets with sales surpassing £13 billion during the four weeks of December for the first time ever showing people were clearly in the mood to celebrate and spend. However, despite the festive cheer, grocery price inflation has ticked up to 3.7%, its highest level since March 2024. In contrast to reports of disappointing footfall across the rest of the high street, it was a very different story in the world of grocery. The average household made nearly 17 separate shopping trips this December, delivering the busiest month for the retailers since the pre-lockdown rush in March 2020. As anticipated, Monday 23 December was the most popular shopping day of the year, with sales a whopping 30% higher...