Morrisons Gearing Up For A More Aggressive Push Into Wholesaling
3rd October 2023 Morrisons is beefing up its wholesaling operation as part of moves to bolster the group’s performance after a difficult period since the £7bn takeover by CD&R in 2021. According to The Times, the grocery retailer is building up its sales and marketing teams to support its wholesale ambitions. Earlier this year, Morrisons rebranded its food production division as the Myton Food Group in the hope of distinguishing it from the Morrisons brand. The retailer is said to be looking to yield more business from independent retailers, restaurants and catering firms. Morrisons is the second largest food producer in the UK and owns 19 food manufacturing facilities that supply its supermarkets and McColl’s convenience stores, as well as Amazon and other retail partners. The supermarket’s underperformance in the last couple of years has resulted in a drop in production volumes at its factories. However, sales have started to improve and Morrisons hopes to attract more cust...