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UK Grocery Market Share October 2026: Lidl Gains Ground, Aldi Slows and Supermarket Volumes Barely Move

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  Tesco controls 27.8% of the British grocery market. Or 26.3%, depending on which research company you ask. Both figures were published on 13 October 2026. Worldpanel by Numerator puts Lidl ahead of Morrisons. NielsenIQ has Morrisons ahead of Lidl. Both agencies agree, however, that Lidl is gaining market share while Aldi and Asda are losing ground. There is another uncomfortable number. UK grocery sales grew just 1.0% in the latest four weeks, while grocery price inflation reached 2.5%. For retailers and FMCG suppliers, the problem is becoming familiar. Sales value can increase without much improvement in actual consumption. And winning market share does not automatically mean making more money. UK Grocery Market Share October 2026: Two Different Rankings The latest Worldpanel by Numerator report covers the 12 weeks ending 4 October 2026. NielsenIQ’s October Total Till report covers the 12 weeks ending 3 October. Both measure grocery retailers in Great Britain, but their method...

Consumers seek value as Britain heads back to school

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  While the overall childrenswear market for back-to-school dipped slightly over the summer, grocery retailers grew ahead of the market at 8.4%.** Take-home sales at the grocers grew by 4.8% over the four weeks to 7 September versus last year, according to our latest figures.  Like-for-like grocery price inflation dipped slightly for the second consecutive month to 4.9%. Prices might not be climbing quite as quickly, but they’re still on the rise and the battle between own-label lines and brands continues as household finances remain tight.  Supermarkets’ own lines now make up 51.2% of all sales, up from 50.9% a year ago.  Sales of these products grew by 5.9% this period, just ahead of brands at 5.3%, but it’s the premium own label goods which are the real standout performers.  Sales rose by an impressive 10.3% making it six months in a row that they’ve increased by double digits.  However, brands are holding ground in some categories, including toothbrushe...

KANTAR - Trends in Foodservice Consumption: Dinner Infographic

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KANTAR - Trends in Foodservice Consumption: Lunch Infographic

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KANTAR - Trends in Foodservice Consumption: Breakfast infographic (Feb 2025)

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GLP-1 and the New Shopper - The next big disruptor in sociaty

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Source: Kantar As of early 2025, approximately   4.2 million adults   in Great Britain, or nearly   one in ten , are using GLP-1 drugs to support weight loss, with   2.9%   of adults reporting such use in the past year. This trend indicates a significant increase in the usage of GLP-1 drugs,  reflecting a broader cultural shift in consumer behavior regarding weight management The adoption of GLP-1 drugs in the UK sweet bakery industry is expected to have a significant impact on consumer behavior and market dynamics. As GLP-1 drugs become more widely used, particularly among weight-loss users, there is a potential shift in snack consumption patterns. This could lead to a decrease in the demand for ultra-processed, calorie-dense items like chips and sweet bakery goods. The sweet bakery industry may need to adapt by offering healthier alternatives, focusing on portion sizing, and promoting 'functional' food that highlights nutritional benefits. Companies shoul...