News and Trends

French frozen-food brand Picard will sell five bakery and pastry products in more than 150 Sainsbury’s stores across the UK from 26 October 2026. The listing puts the brand into the frozen aisles of a major supermarket group, and follows a separate online launch of 20 products on the Rohlik platform in central Europe. Picard announced the two partnerships within days of each other. It says it is present in 19 countries and grows outside its home market by working with established local retailers, with a selected range adapted to each market. Retail Times reported the Sainsbury’s listing on 14 October 2026 , and because the start date is 26 October, the products are not yet on shelf at the time of writing. The announcement gives no sales target and no investment figure for the UK. What goes on the shelves on 26 October The range has five lines: All-Butter Croissants , Mini Croissants , Mini Pains au Chocolat , Rustic Baguettes and Pastéis de Nata . According to the announcement, the b...

 Source: Grocerygazette.com, 5th February 2026 Sainsbury’s has unveiled a new high-protein meal range, which includes 19 new products across ready dishes, breakfast essentials, bakery and dairy products. The move aims to meet the growing consumer demand for  protein  and  nutrient-rich  food, with online searches for ‘high-protein’ increasing by 57% year-over-year at the supermarket. James Campbell,  Sainsbury’s  director of fresh product innovation, said: “Making it easier for everyone to enjoy good food is something that matters to us at Sainsbury’s. We understand people have different nutritional needs, appetites and tastes, and that continues to guide how we develop our products.” As part of the mains offer, the retailer is selling High Protein Pesto  Chicken Tortiglioni  and High Protein Beef Bolognese Tagliatelle. The six items in the ready meals range are priced at £3.75 for 400g and there is a food-to-go line featuring wraps, salads a...

 

First Quarter Trading Statement for the 16 weeks to 21 June 2025 Consistently great value delivers highest market share since 2016 Simon Roberts, Chief Executive of J Sainsbury plc, said: “Our winning combination of great value, outstanding quality, excellent availability and leading customer service has driven further share gains, reaching our highest market share in almost a decade. We’re delivering our strongest ever customer offer and many more people are choosing us for their main grocery shop. “We know how important it is that we provide consistently great value and we have built further on our strong competitive position, improving our prices against all key competitors year-on-year. We’re now offering even more opportunities for customers to save on the items they buy most often through the biggest Aldi Price Match commitment in the market, covering around 800 everyday essentials. As a result, our Value for Money customer satisfaction scores are the highest they have ever been....

British supermarket group Sainsbury's plans to  reduce its headcount  by over 3,000 roles as it seeks savings to counter a "particularly challenging cost environment". The group, which with a UK  grocery  market share of 16% trails only Tesco, said a head office reorganisation would see a 20% reduction in senior management roles. UK companies, and particularly large employers, are facing increased costs this year after the new Labour government's first budget in October hiked employer social security payments and the  national minimum wage . Sainsbury's  said in November that the rise in employer National Insurance contributions alone would cost it an additional £140 million ($172 million) a year. Seeking additional space in stores to sell more of its fresh food ranges, the retailer is also proposing to close its remaining patisserie, hot food and pizza counters, as well as its remaining 61 Sainsbury's Cafes. The restructuring of Sainsbury's bakery offer w...