Sainsbury’s rolls out high-protein meal range

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 Source: Grocerygazette.com, 5th February 2026

meal

Sainsbury’s has unveiled a new high-protein meal range, which includes 19 new products across ready dishes, breakfast essentials, bakery and dairy products.

The move aims to meet the growing consumer demand for protein and nutrient-rich food, with online searches for ‘high-protein’ increasing by 57% year-over-year at the supermarket.

James Campbell, Sainsbury’s director of fresh product innovation, said: “Making it easier for everyone to enjoy good food is something that matters to us at Sainsbury’s. We understand people have different nutritional needs, appetites and tastes, and that continues to guide how we develop our products.”

As part of the mains offer, the retailer is selling High Protein Pesto Chicken Tortiglioni and High Protein Beef Bolognese Tagliatelle.

The six items in the ready meals range are priced at £3.75 for 400g and there is a food-to-go line featuring wraps, salads and sandwiches.

Some of the items on the food-to-go menu include High Protein Buffalo Chicken Wrap, High Protein Chicken & Grain Salad and High Protein Halloumi Fajita Wrap, which are part of the £3.95 meal deal.

From February onwards, the retailer is set to roll out a selection of high-protein bakery items, such as 6 tortilla wraps for £1.70, 6 folded flatbreads for £1.80 and buttermilk pancakes for £1.75.

The Small But Mighty range includes reduced-appetite-friendly meals with under 300 calories priced at £3.00, with a menu that features Teriyaki Chicken with Wholewheat Noodles & Edamame and Spiced Fajita Chicken with Brown Rice & Pearl Barley.

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