Frozen convenience food trends in the spotlight
Frozen food products are as popular as ever. Dr Sabine Eichner, Managing Director at the German Frozen Foods Institute, talked to us about sector trends, developments and statistics What changes are taking place in the convenience market? Frozen foods are excellent convenience products that have been very successful in the out-of-home market for years. They offer various levels of convenience, from peeled vegetables to premium finger food. The top-selling frozen food products are currently frozen bakery products, which currently account for 34% of total sales, followed by frozen meat at 15% and frozen vegetables at just under 12%. Manufacturers offer a wide variety of products, from basic snacks to in-store and company restaurant foods, and even high-end cuisine solutions. Freshness and convenience are two strong arguments in favour of frozen foods that are supported by the growth statistics for high-convenience products. What challenges are associated with...