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Accor launches midscale soft brand to appeal to independent hotels

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19 January 2023  by   Katherine Price Hospitality group Accor has launched its latest brand, Handwritten Collection, with 12 signings already secured. The group said it had more than 110 leads globally to join the brand, which it described as "charming bespoke hotels that offer an intimate and stylish hospitality experience". Handwritten Collection properties opening over the coming months will include Hotel Shanghai Sheshan Oriental in China; Le Saint Gervais Hotel & Spa and Le Splendid Hotel Lac d'Annecy (pictured) in France; and Wonil Hotel Perth and Hotel Morris in Sydney, both in Australia. Additional hotels will include Hotel Les Capitouls Toulouse Centre, Paris Montmartre Sacré Coeur and Square Lodge Hotel La Roche sur Yon in France; Oru Hub hotel in Tallinn, Estonia; Sunrise Premium Resort in Hoi An, Vietnam; as well as properties in Bucharest, Romania and Madrid, Spain. A spokesperson for Accor said they were unable to confirm any plans for the UK but that it...

Accor announces global launch of its All-Inclusive Collection

Source: rpbi-openings.co.uk, 05 May 2022 Accor has announced that it is accelerating its expansion in the all-inclusive market with the launch of its multi-branded All-Inclusive Collection – an attractive offering that will see the Group double down on this fast-growing segment by building upon the success of the Rixos brand. The platform will incorporate the key strengths of Accor’s brands and leverage the Group’s leading market position in the luxury and premium segments. Building on Rixos’ invaluable 20+ years of experience in the luxury-all-inclusive market. The offering will look to provide exciting and memorable experiences globally. Accor entered into a joint venture with Fettah Tamince, founder of Rixos Hotels, in 2016 to develop the All-Inclusive segment. The partnership has proved to be great success with Rixos successfully tripling its network (including committed pipeline) over the last 5 years. Rixos is a leading global player in the luxury all-inclusive segment and the do...

Accor launches luxury Emblems Collection

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Accor has launched Emblems Collection, its new brand for boutique hotels and luxury resorts, with plans to grow the brand to 60 properties by 2030 with London a target city. The first Emblems Collection hotel will be the 64-suite Guiyang Art Centre hotel, Emblems Collection (pictured) in China's Guizhou province, slated to open in December 2022. "Emblems Collection adds a fresh and exciting new dimension to Accor's luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40-plus brands in our global network continue to grow, evolve and flourish," said Sébastien Bazin, chairman and chief executive of Accor. "The hotels we will feature in Emblems Collection are those sought out by travellers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brand...