The ice cream and dessert trends to know this year 03 APRIL 2024, 07:00 AM FOOD & DRINK In a world that revolves around fast-moving innovation, when it comes to pudding consumers want a fix of tradition
03 APRIL 2024, 07:00 AM FOOD & DRINK In a world that revolves around fast-moving innovation, when it comes to pudding consumers want a fix of tradition Retro. Traditional. Old-fashioned. Nostalgic. It doesn’t matter how many times trendsetters bang the drum about ‘the next big thing’ in flavours – what the average consumer really craves is comfort . And it’s rather ironic that what’s ‘trending’ right now across many categories of food and drink is time-honoured treats. Since the peak of the Covid pandemic, retailers and insight analysts have repeatedly cited familiarity as a key sales driver. Riding on the wings of this ‘new wave’ of interest in the classics are ice cream and desserts. Kantar reported a growth of 10% in the market during the 12 months to November 26, 2023, with the British Frozen Food Federation (BFFF) attributing this largely to the re-emerging trend of the ‘big night in’ as people continue to spend more on entertaining wit...