Discount: five trends to watch in 2021
retailanalysis.igd.com The COVID-19 pandemic proved to be a challenge, but also an opportunity to accelerate development for discounters. In several markets with high penetration of online, such as the UK, the lack of ecommerce proved to be a weakness for the discount channel. However, the value proposition of the channel resonated well with increasingly savvier shoppers, ensuring footfall and sales remained strong. Overall, 2020 challenged discounters to take some time to stop and review their strategies. In the second half of the year, we saw several test and learn strategies emerging around store concepts, assortment and online services. These will continue into 2021. We recently published our discount trends for 2021 report , looking at what will shape the channel globally this year. As expected, the online and digital transformation made it to the list, but this won’t be the major trend in 2021. Championing value and physical retail first will be the major trends shaping...