NielsenIQ Data Confirms Grocery Sales Boost From Jubilee Weekend
Namnews, 13th June 2022 New data released by NielsenIQ confirms that Platinum Jubilee sales did not disappoint, with value sales at supermarkets in the UK topping £2.7bn in the week ending 4 June, 10% above the year-to-date average. Sales at the grocery multiples improved £92m on last year, meaning that year-on-year growth improved 3.5%. Compared to sales in the previous week, sales improved by 5.8%, which equates to an increase of £149m. In terms of category performance, ambient grocery (shelf-stable food) was up 11.6%, followed by household and pet products (+7.7%), with beers, wines and spirits returning to growth (+7.0%). Excluding Christmas and Easter, this is the first time this category has seen sales improve since the week ending 11 September 2021. Over the Jubilee weekend, shoppers celebrated with teatime treats and fizz, with sales up for disposable tableware (+56%), cream and custard (+48%), champagne (+47%), dough and pastry (+46%), dry pasta (+41%), sparkling wine (+40%), ...