MERE Ramping Expansion Plans After First Opening
MERE, the Russian discounter that opened its first grocery store in the UK in August, is reportedly on the immediate hunt for up to nine more sites.
The firm had already said that the outlet in Preston would be followed by another three stores this year in Caldicot, Castleford, and Mold. However, trade publication The Grocer reports that MERE wants to boost numbers to 13 stores in the short term, with it currently seeking suitable sites.
The Russian retailer has previously stated that it has a long term target of over 300 stores in the UK within eight to 10 years.
MERE, whose slogan is Low Cost Every Day, claims to be up to 30% cheaper than other discounters such as Aldi and Lidl. To keep costs down, goods are sold from pallets with limited in-store services and only a handful of staff. The product range is focused on longer life ambient and frozen items, alongside household items. Everyday staples like milk, eggs and bread aren’t available, and there is no fresh fruit or veg.
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