Asda Working With Data Science Firm To Offer Suppliers Better Customer Insight

 Namnews, 27th October 2021

Asda has revealed that it is linking up with data science firm ‘Quantium’ to enable the retailer and its suppliers to “better understand customers and meet their needs even more effectively”.

The new partnership will combine Asda’s existing insights and data assets with new products and services that support data-led decision making across product development, range, price, and promotion. It is hoped that this will improve the total customer experience and therefore sales.

The announcement was recently shared with 150 of Asda’s biggest suppliers at their annual supplier conference. Quantium Checkout, Asda’s new Customer Insight Platform, will be made available to a select number of suppliers later this year, with a wider rollout scheduled for the first quarter of next year.

Derek Lawlor, Chief Merchandising Officer, said: “Asda has always been focused on customer-led decision making – but our partnership with Quantium will allow us to take this to a new level with world-class data-led insight, products and services.

“Quantium have an incredibly strong track record of supporting retailers from around the world in driving business growth through data led decision making – and we look forward to sharing this exciting new stage in our journey with them and our suppliers.”

Quantium’s UK team are expected to engage suppliers around the launch of Quantium Checkout to ensure that the opportunity to create a more personalised customer experience is fully realised.

Quantium’s suite of tools have already been deployed with major retailers and suppliers in Australia and New Zealand.

Riyadh Bhyat, Quantium’s Head of EMEA commented: “We are delighted to have been chosen by Asda to work together on this important partnership. Asda is an iconic retailer entering an exciting new chapter and we are thrilled to support its ambitious growth agenda.

“We look forward to bring our capabilities to bear in support of Asda’s data strategy to the benefit of their customers and suppliers. We are particularly excited to build new relationships with UK suppliers and offer them world-class data solutions and new thinking at such an exciting time in retail.”

NAM Implications:

• Any additional consumer behaviour insight is a plus.
• And a bonus for those able to meet felt needs…
• Time to check your offering vs rivals?