SPAR Expands Frozen Range

 

21st October 2021, Namnews

SPAR UK is launching a number of new frozen own label products to capitalise on the recent strong growth in the category.

The five new SPAR products rolling out from 25 October are frozen Curly Fries (£1.50), Potato Wedges (£1.00), Corn on the Cob (£1.35), Raspberries (£2), and Blueberries (£2).

Dave Wright, SPAR UK Brand Manager, said: “With consumers trust in the quality of our SPAR Brand lines, the increase in sales in SPAR stores is predicted to continue as shoppers look for value and look to reduce their food waste.

“We will look to capitalise on this switch of shopping habits by bringing added interest to the range with these five new product lines.”

The new frozen products will be supported in-store with POS as well as featuring on the symbol group’s digital channels.