Retailers set to recover lost ground in food-to-go, says IGD
Retailers suffered a market share decline in food-to-go compared to foodservice operators during the pandemic but should recover strongly, says the Institute of Grocery Distribution (IGD). The IGD expects retailers overall share of the food-to-go market to reduce to 21% in 2021 from 24% in 2019. But this will gradually increase to 23% by 2026 as momentum starts to return to retail food-to-go. Nicola Knight, senior analyst for food-to-go and author of the forecasts, said: “In 2021, retailers have faced increased competition from foodservice operators who adapted quickly to changing consumer habits and demands. “And, due to the decrease in demand and shift in shopping habits, retailers reallocated space to other categories. “While larger stores have benefitted from consolidated shopping missions, smaller stores have experienced a greater dip in sales but, conversely, are likely to recover more quickly as some pre-pandemic behaviours return.” Overall the IGD believes food-to-go market sho...