NEW PRODUCT: Sprouted goodness

 

Seeded bread pioneer Burgen has launched two new loaves in its Sprouted Grains range – Soya & Linseed and Oat & Quinoa – sold in sustainably sourced recyclable packaging, an ‘environment-first’ move away from the standard plastic bread bag.

The launch of the new loaves is a response to increasing consumer demand for plant-based options that are positive choices for the environment and offer added health benefits, but do not compromise on taste.

Burgen’s Sprouted Grains range uses one quarter sprouted wholegrain flour. When a grain sprouts, changes take place that impact how the grain behaves when milled and used as a flour. These changes also make the grains attractive to the healthy-eating crowd, offering a source of fibre, protein and vitamins B12 and D.

“Our delicious new Burgen Sprouted Grain loaves are designed to deliver in response to the demand for healthier bread that’s good for you and better for the planet,”​ said Peda Alabi, Burgen brand owner.

“These new loaves offer sprouted grains, recycle at home paper packaging and a 575g loaf to minimise food waste, allowing consumers to make bread a positive choice one loaf at a time.”​

The new Soya & Linseed and Oat & Quinoa Burgen loaves will initially be available in Sainsbury’s, Nisa and Ocado for an RRP of £1.50.