Waitrose Expands Partnership With Shell

Waitrose and Shell are growing their partnership by more than doubling the number of forecourt stores where the supermarket’s food is available and installing hundreds of electric vehicle charging points in Waitrose car parks.

The number of Shell forecourt shops selling Waitrose food and drink will increase from 57 to 125 by 2025. The offer includes sandwiches, snacks, ready meals, gifts, and alcohol.

Meanwhile, 800 Shell electric vehicle charging points will be rolled out to 100 Waitrose sites over the next four years. The first Shell Recharge unit at a Waitrose store will launch earlier next year and follows similar moves by other supermarket chains looking to attract customers by offering charging facilities for use whilst they shop.

“This is great news for EV drivers across the UK, knowing they can easily, quickly and reliably charge up at Shell charge points while shopping at Waitrose,” said Shell UK retail General Manager Bernadette Williamson.

The expanded tie-up between the two firms will also see the John Lewis Click & Collect service made available in as many as 80 new Shell forecourt shops this summer. This will take the total number of locations where the service is available in the UK to more than 1,000 through collaborations that also include Booths and Co-op.

Waitrose Executive Director, James Bailey, said: “This is an important partnership for Waitrose and means we can offer even greater convenience to more of our customers. We’re also delighted to bring our customers 800 new charging points for electric vehicles, including new rapid charging capabilities, as the UK moves more and more towards a sustainable transport network.”

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