NEW PRODUCT: Bread made better

 

Bertinet Bakery is launching a category-first softer ‘sandwich-friendly’ sliced clean sourdough nationally across Sainsbury’s, as part of the retailer’s Future Brands Programme.

Following a successful launch into Waitrose a couple of years ago and Ocado earlier this year, the brand is rolling its new next generation White, Malted Wheat and Seeded Sliced loaves in 500g formats across Sainsbury’s stores in the UK.

“The success we have seen in Waitrose and Ocado and now launching into JS makes us all very proud and is aligned with our vison of making clean healthy sourdough breads more widely accessible and consumed by more people, not only foodies and early adopters,”​ said Dear Arbel, MD of Bertinet Bakery.

The new Bertinet Bakery sliced sourdough loaves are crafted using revolutionary new baking methods, with just flour, water and sea salt to ensure premium taste and a clean label. The brand has optimised the sourdough fermentation process to naturally enhance the prebiotics benefits, whilst using Japanese-inspired baking methods to soften the texture and extend the shelf-life without adding any further ingredients.

Bertinet Bakery Sliced Seeded Sourdough has an RRP of £3.95 (1.1kg) and £2.25 (550g), while the White Sliced Sourdough and Malted Wheat have an RRP of £3.50 (1kg) and £1.95 (500g).