Has the vegan bubble burst? Sales stagnate in UK as brands withdraw plant-based products
Oatly, NestlĂ© and Innocent Drinks are among those pulling products from shelves as figures show even Veganuary backfired Jon Ungoed-Thomas Sat 20 May 2023 When the dairy-free brand Oatly launched a range of vegan ice-creams, including chocolate fudge and hazelnut swirl, in October 2019, it hoped to entice consumers with flavours described as “unashamedly indulgent”. The range – described by fans as “silky” and “creamy” – was part of what food experts described as a “gold rush” to tap into the vegan market, including “vegfurters”, vegan mayonnaise and marbled plant-based steaks. One analysis found nearly a quarter of all food products launched in 2019 were labelled vegan . But it appears the boom-time for some vegan products may now be over. While Oatly’s range of oat drinks enjoys high demand, the Swedish company confirmed last week it was withdrawing its ice-cream tubs from the UK market. A spokesperson said: “Given a number of our plant-based friends are doing ...