Co-op Targeting 30% Share Of Rapid Delivery Market

Namnews, 11th May 2023

Co-op’s partnership with Just Eat is set to reach the 1,000-store milestone by the end of this month, with the convenience retailer stating its aim to bag 30% of the rapid delivery grocery market.

Co-op estimates that more than 80% of the UK population will have access to Co-op groceries online by the end of this year, through its own online shop and with delivery partners.

Last year, the society saw its online revenues grow by 24%, with it using the strategic advantage of its stores located in local communities to grow its presence in the channel.

Over the last six months, the retailer has also expanded its use of autonomous grocery deliveries, with its self-driving robots now operating in areas such as Bedford, Cambridge, Milton Keynes, Northampton, Leeds and Greater Manchester.

Chris Conway, E-commerce Director at Co-op, said: “Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach. With our stores located in the heart of local communities, closer to where our members and customers live and work – we continually look to create increased flexible options online.

“Our partnership with Just Eat continues to go from strength to strength, enabling Co-op to deliver further online choice with increased ease, speed and convenience, whenever and wherever our members and customers choose to shop with us.”

Co-op also has online grocery partnerships with Deliveroo, Uber Eats, and Amazon Prime.

NAM Implications:

• Co-op is obviously expanding its online reach…
• …within an expanding footprint.
• Key will be the ability to ensure profitability in fulfilment…
• …the hurdle that limits all online.