Tesco Overhauling Fresh Food Aisles
Tesco has begun testing a new layout for its fresh food aisles, having scrapped its meat, fish and deli counters over the recent years due to falling demand.
A report by trade publication The Grocer said the supermarket was introducing new signage and lower-level displays for fresh products. Stores piloting the layouts for the fruit & veg, fish and meat aisles are displaying new signage under the banner The Fresh Market.
The report stated that Tesco wanted to introduce new theatre into its stores after the removal of the food counters and improve the shopping experience for customers.
Richard Wood, category director for meat, fish & poultry, is quoted as saying: “We’re delighted to begin trialling new fish and deli areas in some our large stores, as well as introducing updated point of sale for meat and poultry aisle.
“These areas will showcase new and improved products and offer customers a wide range of great value and great quality options for all occasions.”
The report noted that Tesco had a long way to go to improve the feel of its fresh food aisles compared with some of its rivals, such as Morrisons, M&S and Sainsbury’s.
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