The key bread trends for 2021 and beyond
The deep dive into the bread and viennoiserie categories found that 70% of consumers surveyed said their consumption of bakery products had not changed during the pandemic. However, factors like health, sustainability, indulgence and COVID-related hygiene concerns are impacting the sector. While the pandemic has certainly given impetus to the health and wellness trend, indulgence continues to be an important trend as consumers look for speciality breads and viennoiserie. Earlier this year, BakeryandSnacks reported on Délifrance’s research on the viennoiserie category, which found that 79% of consumers consider taste to be the key factor when choosing an indulgent treat, compared to 61% placing freshness at top spot, and 49% pinpointing price. Prove It: A Bread Focus Délifrance’s report reveals that taste remains the key purchasing decision amongst 95% of Brits. 72% of British households buy bread at least weekly, with 80% purchasing both packaged bread and fresh bread from ins...