First UK foodservice marketplace launched by Turner Price

The Country Range Group member has launched the platform with Mirakl Marketplace and will offer caterers access to more than 50,000 new products by the end of 2021.

Initially, the marketplace has more than 10,000 products available on it and has already helped Turner Price rack up record website traffic.

The site is inspired by the best B2C practices rather than those more associated with B2B models, with ease, convenience and efficiency all key features of the new marketplace.

And by using Mirakl, the Turner Price marketplace seamlessly blends first- and third-party products into one place.

“The marketplace model was a no-brainer for us, as we lead the way in digital innovation in the sector and transform wholesaling to deliver the very best service to our customers,” said Turner Price’s Director of Sales Marketing, Julian Owen.

“Like many sectors, catering experiences fast-moving trends and customers want to tap into these, while also having a broader choice of products.

“Marketplace is changing the paradigm of traditional wholesale and our marketplace, powered by Mirakl’s leading technology and expertise, is unlocking greater revenue, better customer relationships and pushing our business ahead of the competition.”