News and Trends

 

 

 

  Dawn Foods' shares key insights on bakery trends and evolving consumer preferences, helping bakeries stay ahead of the curve and uncover the drivers shaping the future of the sweet bakery industry and fueling innovation. SWEET CONNECTIONS Social media: A strategic channel in the modern purchasing journey . Social media has transformed food into a global conversation, where viral trends and creative visuals can make a bakery product famous overnight. Social media platforms drive discovery, influence purchasing, and reshape how bakeries innovate, market, and sell. This trend motivates bakeries to remain agile, build brand equity, and engage consumers with interactive experiences. ELEVATED INDULGENCE Bringing affordable luxury to everyday eating. Get ready for bolder flavors, surprising textures, and premium ingredients as consumers are embracing indulgence to enhance everyday moments. The desire for affordable luxuries and memorable experiences is pushing the category to an elevate...

  Scottish Bakers has launched its inaugural ‘Future of Bakery’ report, an exclusive new industry insight resource designed to empower Scotland’s bakery businesses with vital commercial and consumer data. Developed in partnership with global ingredients supplier Dawn Foods, the dual report spans both sweet and savoury categories and is available exclusively to Scottish Bakers’ members via the organisation’s new digital Insights Hub. The report aims to provide actionable intelligence on market performance, consumer behaviour, pricing dynamics, and category growth opportunities, equipping businesses with the strategic knowledge to navigate the evolving bakery landscape in 2025 and beyond. Lesley Cameron, Chief Executive of Scottish Bakers, said: “With shifting consumer priorities, rising costs and an increasingly  competitive retail environment , the need for data-driven decision making has never been greater. This report provides our members with the tools to navigate changing ...

  Source: Asda Asda had a giant croissant commissioned to mark the launch of the new single serve pastry fixtures Asda has introduced a new single serve pastry and cake fixture within its in-store bakery (ISB) department, with all items priced at under £1. The retailer has rolled out the fixtures in 109 stores as it looks to tap into grab and go demand for pastries and sweet treats throughout the day. Options include new and improve favourites, such as All Butter Croissants and Pain Au Chocolate, as well as familiar favourites such as Cinnamon Swirls and Pain Au Raisins – all priced at 53p. As well as the classics, new products will also be available including a Pesto & Parmesan Swirl and Cheese Croissant, both priced at 77p each. Notably, this brings Asda’s croissants in under Lidl’s. The discounter  recently cut the price of some of its bestselling bakery lines  which saw the All Butter Croissant discounted from 65p to 59p. The full list of available products and th...

 Source: Linkedin, Sharon Yourell Lowlor - Tesco Ireland store observations Consistency and categorisation of the bakery section here. A number of different stores here but one clear theme. It’s bright, colourful, inviting. And if I’m honest, with good categorisation, it’s made me reappraise Tesco as a destination to buy baked goods and treats, particularly for special occasions. That’s what good category selling does. ✅ It welcomes the shopper ✅ It helps them find the solutions they are looking for in the categories they are shopping in ✅ It also takes the opportunity to introduce them to new solution ideas ✅ It supports with cross category solutions that compliment the mission in mind ✅ It strengthens the store’s appeal as a destination for future requirements in that category.