Barry Callebaut identifies 'mindful indulgence' as a top trend for 2024
Source: Barry Callebaut ZURICH, SWTZERLAND — Barry Callebaut has dived into what consumer preferences will dictate the chocolate markets in 2024. Trends include ”intense indulgence," “mindful indulgence,” and “healthy indulgence.” Barry Callebaut sees consumers responding in two ways to the rise in the price of chocolate during the past few years. Fifty-four percent still prefer to purchase premium, high-quality chocolate. Even with higher prices, consumers are still choosing to treat themselves with small luxury items like chocolate. Among Barry Callebaut’s 11,974 survey participants in August 2023, 74% said they want to try new chocolate experiences, and 65% of consumers prefer chocolate confectionery that has multiple textures. Unique, rare and seasonal chocolate, like limited editions, are all drivers of the types of chocolate consumers are seeking. Seventy percent of consumers want unique, exciting chocolate with multiple flavors and textures. Fifty percent will buy limited ...