New Products: functional benefits are everywhere this January

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Source: Ella Jackson

A quick wander down the aisles in Sainsburys this week and one thing really stands out:

Functional benefits are everywhere.

We saw this last January, when the big themes were protein and gut health.

This year protein feels even louder, plus hydration and immunity are featuring a little more.

With this many brands all shouting about protein…
Can they really continue to stand out if so many are using the same benefit story?










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