Waitrose Expands Partnership With Gail’s

 Namnews, 30th November 2022

Waitrose is trialling dedicated Gail’s fixtures in the bakery departments of three stores.

The supermarket already sells a limited selection of some of the bakery chain’s bread in several stores across the UK.

According to trade publication The Grocer, Waitrose shops in Berkhamsted, Bloomsbury and Richmond now contain a dedicated Gail’s bay to “further elevate” the offering.

The report stated that the fixtures could potentially roll out to other Waitrose stores if successful.

The retailer’s Commercial Director Charlotte di Cello told The Grocer: “We’ve been very choiceful about who we want to partner and work with to make sure we’re offering the best proposition we possibly can to customers.”