Greggs signs partnership with Ascona, with plans to open at least 30 stores at forecourts to open over next five years

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rpbi-openings.co.uk, 18 July 2022

Greggs has signed a partnership with petrol forecourt firm Ascona to open stores across its portfolio.

Under the agreement, Greggs has opened its first store at Ascona’s Crossways service station in Neyland, Pembrokeshire. Planning permission has also been submitted for Ascona’s second Greggs site at its Holywell service station in Flintshire.

Ascona, which is headquartered in Pembroke Dock, aims to see at least 30 new Greggs stores at its forecourts over the next five years. The group continues to execute its growth strategy through the acquisition of forecourts across the UK.

Darren Briggs, chief executive of Ascona, said: “Greggs is a much-loved brand and one that we are excited to be partnering with. Creating destinations that serve our customers and communities is at the heart of what we do, and the introduction of Greggs will be another string to our bow as we seek the magic formula at each of our locations. We are actively looking at multiple sites across our portfolio and our ambition is to open 30 new Greggs stores at forecourts across the country in the next five years, something we feel will is eminently doable after the stellar few weeks of trading this first site has had.”

Ascona has 62 sites across the UK employing 750 people.

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