Amazon Opens First Grocery Store Outside London

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As flagged in May, Amazon has opened its first ‘just walk out’ grocery store outside London in Sevenoaks, Kent.

Today’s opening marks the 19th Amazon Fresh store in the UK, just over a year after the hi-tech format made its debut in Ealing.

amazon_Fresh_wembley

Like other Amazon Fresh stores, the Sevenoaks outlet in Blighs Court sells branded products and the group’s own-label ranges – ‘by Amazon’ and ‘Our Selection’. Hot food items are also on sale throughout the day, with on-the-go meals for breakfast, lunch and dinner.

Matt Birch, director of Amazon Fresh Stores, commented: “We’re delighted to open our new Amazon Fresh store in Sevenoaks, the first store to be located outside of London.

“We’ve heard from customers that they appreciate the seamless shopping experience the Just Walk Out technology enables, as well as the wide selection of food. Customers will also find our dedicated store team ready to help as they shop.”

Reports last year said Amazon wants to have over 260 of the hi-tech grocery stores operating in the UK before the end of 2024 to challenge the established players in the sector.

Amazon has also offered its ‘just walk out’ technology to other retailers, including Sainsbury’s and WHSmith.

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