Habits Developed During Pandemic Bolster Frozen Category For The Long-Term
Namnews, 18th February 2022 Retail frozen food sales have grown by 13.5% compared to pre-pandemic levels, with recent data suggesting the sector will benefit from longer-term changes in shopper habits. A new market report from British Frozen Food Federation (BFFF) reveals that despite restaurants, cafes and pubs opening back up in April 2021 following over 12 months of restrictions, frozen sales have maintained their momentum. However, the return to eating out has led to less frequent shops and smaller shopping baskets which has resulted in year-on-year value growth of the frozen food market slowing to 1.2%. BFFF chief executive, Richard Harrow, commented: “After two years of disruption, the retail market is returning to pre-pandemic normal, but frozen has attracted over 400,000 more shoppers in the last two years. The retail frozen food market is now worth £7.1bn and has added nearly £850m worth of sales since 2019 that’s value growth of +13.5% and volume growth of +9.2%. W...