One Of The Issa Brothers To Open New Grocery Store Concept

Namnews, 25th February 2022

One of the brothers who own Asda is reportedly planning to launch a new supermarket business in his home town of Blackburn.

Zuber Issa is behind the new ‘Euro Grocers’ venture, which will be a standalone business and not part of either the EG Group or Asda.

Whilst the project is still in the early phase of development, the 6,000 sq. ft. urban supermarket is expected to focus on fresh food and frozen staples. It will include a butcher and fishmonger, as well as a concession serving Indian sweets and savouries.

An opening date has yet to be confirmed.

Just one store is currently planned but reports suggested that other sites could open if the trial is a success.

It was reported last month that the other Issa brother, Mohsin, has become heavily involved in the day-to-day operations of Asda. This has led to a halt in the search for a new Chief Executive for the supermarket group.

NAM Implications:

• One to watch…