Booker Planning To Roll-Out New Food-To-Go Concept
Booker is reportedly set to unveil a new food-to-go concept for its symbol stores, which is based on a service started by one of its Premier retailers.
According to trade publication betterRetailing, the Tesco-owned wholesaler is planning to highlight ‘Refresh @ Premier’ at its trade shows next month. The concept is a standalone food-to-go area that combines F’real, Tango Ice Blast, Hershey’s Freeze, and hot coffee machines. It was launched last year at a Premier store in Sheffield.
A source close to the company told betterRetailing: “They are refreshing the concept, so it is a different version of what’s been done previously. They’ve learned lessons from what they have done before and are trying to achieve something that can be spread out further to more retailers.
“The current model won’t work in every single store, but they’re trying to find something that other independent retailers can fit into their shops.”
Mandeep Singh, who runs the store in Sheffield, highlighted the success of the original Refresh concept in his store: “We combine it with our deli counter and, together, sales average £7,000 per week. The service is also offered through home delivery, which helps boost sales.
“Everything complements each other and it ticks many boxes. There’s a slushy option for kids and adults, but the hot drinks also provide an option for older customers. It’s something new that stands out for many customers.”
Last year, Tesco’s One Stop chain revealed that it plans to roll out its Eat Street concept following the success of trials. The concept also combines several self-serve food-to-go options in a standalone Eat Street-branded area of a store. Products on offer include Costa Coffee, Tango Ice Blast, Slush Puppy, Rollover Hotdog, and F’Real Milkshake machines.
NAM Implications:
- Booker is patently big enough to acknowledge the merits of a member execution of a food-to-go initiative.
- A standalone food-to-go area that combines F’real, Tango Ice Blast, Hershey’s Freeze, and hot coffee machines…
- …and roll it out, suitably adapted to size and layout of store.
- Watch this space…
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