Co-op’s Value Range Rolled Out To All Nisa Retailers
The Co-op’s Honest Value range has been made available to all Nisa retailers as shoppers look to make savings on their food budget amid rising energy prices, tax rises and wider inflation.
The range includes a selection of essentials across categories including fruit, vegetables, ready meals, soft drinks, and dairy, as well as household goods.
Honest Value was initially made available to eligible Nisa stores last year which stocked a set number of Co-op own-label products across its core and Irresistable ranges. However, it has now been extended to all retailers in response to the growing demand from shoppers for competitive prices.
Nisa’s Trading Director Ayaz Alam said: “We have seen great success for the Co-op own brand from Nisa partners with more than 90% now participating in the range across all tiers.
“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”
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