Carluccio’s launches exclusive fresh range in Sainsbury’s

GROCERY

28 January, 2022 | by The Retail Bulletin

The Carluccio’s restaurant brand has launched a bespoke range of fresh ready meals that will be available exclusively in 300 Sainsbury’s stores nationwide.

The 16-strong range uses authentic Italian recipes and ingredients, and includes six ready meal options such as Beef and Chianti Lasagne, Roasted Mushroom Tagliatelle, and an array of 12-inch pizzas. In collaboration with Italian pasta brand Bertangi, the range also includes three fresh pasta variations; Ravioli, Mezzelune and Girasoli, and two stir-in sauce options.

India Moore, meal solutions buyer at Sainsbury’s said: “We’re thrilled to be launching this range of Carluccio’s products as part of our Future Brands programme at Sainsbury’s. We know our customers are looking for inspirational, fresh and convenient meals to brighten up their meal times; this brand partnership is the perfect way to deliver that point of difference and we’re excited for them arrive in stores.”