JJ Foodservice upgrades app following bumper online sales

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Source: JJ Foodservice

The new app gives customers the option to save favourites and access previous orders

Wholesaler JJ Foodservice has launched a new “faster and easier-to-use” shopping app following record orders on its app and website in 2020.

It comes as online orders surged to account for 85% of total orders in January, compared with 70% for the same period in 2019.

Meanwhile, almost half of the London-based wholesaler’s orders are now made on a mobile device, up from 32% in January 2020.

The new-look app includes the full JJ range, with ‘swipeable’ banners to allow products to be searched quickly and by category.

In addition, a predictive function automatically suggests relevant products, helping to reduce the time of searching from scratch.

Customers can start shopping using products saved in their ‘favourites’ or ‘previous orders’ and can amend or save their shopping basket at any point.

“Our customers are busy people, so we’ve invested in making online shopping even easier,” said JJ Foodservice chief technology officer Mick Dudley.