Nisa Making Good Progress

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In its annual results statement yesterday, the Co-op shared some insights into the performance of its Nisa Retail wholesale business and future plans.

The division’s sales rose 10.8% to £1.58bn over year to 2 January and recorded a profit of £6m against a £10m loss in 2019. The Nisa symbol business also signed up 624 new independent stores, marking a 19.1% increase against budget and building on strong recruitment figures the previous year.

The Co-op said: “We’ve seen significant sales growth for our Nisa partners, who’ve benefited from the broader range of products we’re able to supply them, particularly within the fresh categories.”

The group stated it would be improving its wholesale operation through a “radical overhaul of partner terms and conditions”, expansion of the offer and range, and recruitment of more independent stores and Co-op franchises.

To build on its recruitment success, Nisa is currently overhauling its partner terms to make them “simpler and more rewarding of loyalty” and will continue to “add value” through its newly-launched ‘Fresh Thinking’ brand proposition, which aims to provide retailers with the “insight, tools, support and product innovation needed to grow their businesses”.

Early this week, Nisa confirmed that it would be recommencing supplies to over 130 stores at holiday parks across England and Wales which have been closed since the second lockdown in October last year.

The shops operate on sites owned by the likes of Haven Holidays and Center Parcs. Nisa stated that it has reviewed ranges and planograms to prepare for their reopening on 12 April in a bid to give visitors an offer more aligned with its standard high street convenience stores.

NAM Implications:
  • Given the ever-increasing importance of wholesalers, post-Lockdown…
  • …this Co-op collaboration adds impetus to re-commencing supplies.
  • A pointer for others?

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