Appleby Westward completes £100,000 makeover of Plymouth store

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www.talkingretail.com


Appleby Westward, the regional distribution company for Spar in the south west, has completed a £100,000 makeover of its store in North Hill, Plymouth.
The store offers a selection of freshly-baked pies and pasties throughout the day, fresh baguettes made each morning, Costa Express coffee and hot chocolate, fresh chilled fruit and vegetables, and a wide selection of soft drinks, sandwiches, snacks, and general household essentials. It also supports local suppliers and offers a Snappy Shopper home delivery service solution.

Phil Darch, operations director for Appleby Westward’s company-owned Gillett’s stores, said: “The store was beginning to become a little dated and needed significant modernisation, new refrigeration, and a complete realignment of all major product categories.

“As a result, we have created a high impact food-to-go hub at the front of the store, new energy-efficient refrigeration with considerably more capacity for fresh foods and beers, wines and spirits, a new seasonal bay, and a complete redecoration of the sales floor in the new Spar format.”

Appleby Westward is anticipating additional weekly sales of £1,000 from the revitalised store.  “Initial customer reaction has been very positive, and the introduction of new products like F’real milkshakes and smoothies along with a Swishee slush machine have been particularly popular with our younger customers,” said Darch.

Saltash-based Appleby Westward currently operates more than 90 company-owned stores throughout Devon, Cornwall, Dorset, Wiltshire, Somerset and Hampshire. The company also services over 300 Spar stores across the south west.

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