Caterforce Hires New Group Buying Manager

Namnews, 20th August 2020

Caterforce has appointed Joanna Halucha as its new Group Buying Manager at its head office team in Cheshire.

She joins the foodservice buying and marketing group from Country Range where she spent almost 6 years as a Category Buyer.

Halucha replaces Kelly Orme and will be working with the buying team to develop and deliver the buying strategy for the Caterforce members. The group highlighted that one of her key focuses will be managing and developing the Caterforce own brand range, Chefs’ Selections.

Gary Mullineux, Managing Director at Caterforce, commented: “Joanna has fantastic experience and coming from a Buying Group means she already understands the set up so can hit the ground running.

“With all the challenges the industry is facing at the moment, it is a key time for Caterforce and our members and Joanna will not only strengthen our buying team, but also help us to achieve our goal of growing the Chefs’ Selections brand.”

Caterforce announced at the end of July that they were trading at 77% of sales versus 2019, with August now tracking in line with 2019 sales. Some of Caterforce’s members are said to have experienced record sales so far this month, driven by the government’s ‘Eat Out to Help Out’ discount scheme and the strong demand in coastal and rural areas as people take more holidays in the UK.