Increasing COVID-19 cases dent consumer travel sentiment
As COVID-19 cases rise in many parts of the world, especially Europe, the travel industry may be set for another period of disruption as winter encroaches and traveler sentiment worsens. Uncertainty in recent days has mounted further as the new Omicron variant has spread quickly, leading to many countries reimposing COVID restrictions. The situation is particularly ambiguous as recent months had produced stronger levels of hotel performance with vaccination progress leading to buoyed demand, reduced restrictions and the reopening of many international borders. In November 2021, STR undertook a new online survey using its Traveler Panel –an engaged audience of travel consumers–to examine the fortunes of the industry at this uncertain time. The research gathered the views of nearly 1,500 global travelers. Seasonality and winter chills due to COVID-19 Seasonality is likely one factor behind negative propensity to travel as consumers said they were less likely to travel do...