Aldi rolls out high-fibre logo across range

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Source: Grocerygazette.com, 5th February 2026

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German discounter Aldi is launching a high-fibre logo and a commitment to product development and reformulation across its private label range.

The move aims to help customers tackle the UK’s fibre deficit by making it simpler for shoppers to increase their daily intake as part of a balanced diet.

According to research, only 4% of the UK adults meet the Government-recommended 30g of fibre a day, and the discounter has a goal to close this gap.

Liz Fox, national sustainability director at Aldi UK, said: “We know fibre plays an important role in supporting everyday health, but it’s particularly difficult for families juggling busy routines and mealtimes.

“That’s why we’re taking a broad approach to make it easier for families to include more fibre in everyday meals, without compromising on quality or value.”

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The news comes as the retailer announced its partnership with the Food and Drink Federation’s Action on Fibre initiative, which brings together businesses across the food industry to help increase fibre intake nationwide.

Since the initiative began, participating businesses have helped add 1.5bn portions of fibre to the country’s diet according to the company.

Aldi’s new high-in-fibre on-pack logo will appear across a range of its private-label products to help customers select suitable options quickly while shopping.

The logo is set to be rolled out in phases over the year, with the most eligible products expected to feature by the end of September, with additional categories such as dried fruit, nuts and seeds and wholewheat pasta.

The retailer will start debuting the logo across everyday staples such as bread, lentils, and cereals, as well as selected deli products including falafels.

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