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Our latest Eating
& Drinking Out Panel data highlights a cautious consumer
mindset during the festive period, as mixed economic signals shape
participation, channel choice and menu preferences.
Cautious consumers amidst mixed signals
Inflation remains higher than last year, despite lower interest rates,
while consumer confidence shows little movement. This has resulted in
softer overall participation, with consumers approaching eating-out
occasions more selectively during the festive period.
Value-led channels gain share
Quick service restaurants have recorded the strongest growth in channel
share, reflecting demand for convenient and cost-effective formats.
Traditional dayparts — dinner, lunch and drinks — continue to dominate
festive occasions, reinforcing their role in social and celebratory
moments.
Familiar comforts dominate festive choices
Consumer choice continues to favour familiar, comfort-led dishes in
December. Chips, wedges and fries remain the most popular options,
highlighting a sustained preference for versatile, crowd-pleasing
formats that work across multiple occasions during the festive period.
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