Lumina Intelligence: Consumer Health Trends: What’s Driving Food Choices Today
Health dominates food and nutrition conversations globally, but consumer behaviour is more nuanced than headlines often suggest. According to Lumina Intelligence and FoodNavigator’s Future Food Global Study , consumer health trends and goals are influenced by cultural heritage and societal norms, and while health priorities are increasingly reflected in purchasing behaviour, they do not manifest uniformly across markets. The research is based on a global quantitative online consumer survey of 9,500 consumers across 13 countries, providing a robust view of changing health attitudes among consumers. The findings show that understanding what consumers mean by health is critical to influencing food choice, product development and health-driven food purchasing strategies. Understanding what consumers mean by health is critical to influencing food choice, product development and health-driven food purchasing strategies. What consumers mean when they say they want to eat “healthil...