Cracking the trends: how nuts bring indulgence, texture, and global flavours to bakery
Pistachio is everywhere right now. From croissants to doughnuts, biscuits, and even tiramisu, there is no escaping the green hue, indulgent flavour, and nutty finish in bakery. The nut has gone from “niche patisserie ingredient to mainstream flavour hero”, according to Anthony Saison, head of category insights & customer marketing at Mademoiselle Desserts. Riding the high of the Dubai chocolate trend – which sees it paired with chocolate and crispy knafeh (a fine shredded pastry) – pistachio has soared to become a beacon for on-trend indulgence. Five pistachio bakery launches But its allure goes far beyond the hype of being a signature part of a viral flavour combination. “Pistachio sits at the intersection of indulgence, health cues, and global flavour exploration,” explains Tom Smalley, commodities buyer at wholesaler (and reigning Supplier of the Year ) Bako. While its use has undoubtedly generated sales in droves for bakery businesses, and the wider food & drink...