Mondelēz International releases State of Snacking survey
The study tracks snacking attitudes and behaviors among world consumers. Courtesy of Mondelēz International Mondelēz International, Inc. has released new findings on love, connection, and snacks from its sixth annual State of Snacking report, a global consumer trends study examining how consumers make snacking decisions. In time for Valentine’s Day, the survey results show 71% of global consumers agree that sharing snacks with others is a love language. Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking attitudes and behaviors among thousands of consumers across 12 countries. The 2024 survey findings show consumers are increasingly using snacking as a way to express love to others, as well as to themselves: Snacking is love: Love is expressed in many ways and sometimes, it’s through the simple joy of sharing a snack. Seventy-one percent of global consumers agree that, “sharing snacks with others is my love language” – an 8% incre...