Pret scraps free coffees under subscription shake up

 

Pret is ditching its free drinks perk and food discount for subscribers as it replaces its subscription scheme with a “new and simpler offer”.

The food to go chain revealed its Club Pret benefits are set to wrap up in September as it looks to provide “better value for everyone”.

Under the changes, subscribers will no longer receive five free barista made drinks per day. Instead, they will be able to redeem 50% off on up to five barista made drinks a day for a reduced monthly fee of £10, which will be just £5 for existing and new subscribers until 31 March 2025.

The changes also mean the 20% discount on food will be removed and dual pricing will be scrapped across its food products.

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Additionally, from today, all Pret customers will be able to purchase its signature 100% organic Arabica filter coffee for 99p – a price it previously held for over a decade.

Its all butter croissant will also drop to £1.99, following price reductions made to some of its other best-selling products, including its free-range egg mayo sandwich and pole and line caught tuna baguette.

Pret’s UK and Ireland managing director Clare Clough said: “It’s almost four years since we introduced our coffee subscription at the height of the pandemic, and I’m proud of the role Club Pret has played for us and our customers since.

“It was an innovative way to reconnect with our loyal customers and introduce Pret to tens of thousands of new ones, bringing customers back into our shops with an offer that almost seemed ‘too good to be true’. Four years and over a quarter of a billion coffees later, we have decided that it’s time to rethink how it works.

“We know this is a change. But with Club Pret subscription, our coffees, teas, coolers and iced drinks will continue to be the best offer on the high street, and at a much more accessible price than the £360 a year people have to pay for the current scheme.

“Given the majority of our customers are not Club Pret subscribers, our priority now is to focus on better value for everyone.”