Morning and daytime consumer footfall traffic drive market growth

 

Chart from Meaningful Vision.

New consumer habits are driving this part of the day.

According to Meaningful Vision's recent report, based on in-depth analysis of the top 100 chains in the UK, Quick-Service Restaurant (QSR) categories are experiencing significant footfall growth during morning and daytime hours, with increases of 9.7% and 2.1%, respectively.  

Notably, bakery, sandwich, and coffee shops are capitalising on this trend, showcasing growth rates of 6.9% and 13.3% compared to the previous year.  For instance, 32% of coffee shop visits occur in the morning.  Day-time visits across the entire food service sector have risen by 4%, whilst evening traffic, particularly in burger establishments and coffee shops, has witnessed a decline.
 
"People are spending more days in the office and are returning to their familiar morning routines.  As these new trends emerge, swapping a cup of coffee at home for breakfast near the office, or opting for a quick sandwich for lunch, operators are well served to monitor closely these shifts in consumer behaviour," Maria Vanifatova, CEO of Meaningful Vision said.