BRITISH BAKER Bakery Market Report 2023 Edition
Here are the key findings of the Bakery Market Report 2023 Edition :
- The total UK eating out market reached £91.5bn in 2022, just 0.6% ahead of 2019 levels and 38% up year on year.
- Thirty seven of the 78 businesses listed as part of the Bakery Market Report 2023 have added to their estates over the past year and a further 21 are holding steady.
- Greggs represents nearly two thirds of the net new sites with an increase of 147 as it continues its impressive growth strategy.
- The coffee, bakery-led and sandwich channel has outperformed the total market, totalling £10.5bn in 2022 – 9.8% ahead of its 2019 total.
- Rising costs across the supply chain, coupled with a cost-of-living crisis, doesn’t make for the easiest of trading environments, particularly in a market often reliant on disposable income.
- The out-of-home bakery market has seen stability returning after the pandemic, despite the cost-of-living crisis, settling around or above 2019 levels at the end of 2022.
- Drive-thru is a particularly attractive format at present with many businesses stepping outside of their traditional stomping grounds to capture consumer attention.
- Click & collect and delivery are other channels designed to make it easier for consumers to get their treats, although delivery remains a relatively untapped opportunity for coffee, bakery, and sandwich operators.
- Delivery is an area where we expect to see growth.
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